Pascal Zemp’s Presentation on “International trends in newsroom convergence strategies” is now available on Media.am
Pascal Zemp, Associate Senior Consultant for the Institute for Media Strategies conducted a big presentation (open lecture) on “International trends in newsroom convergence strategies” for 20 invited editors and managers of Armenian print and online media on June 2 (Congress Hotel, Picasso Hall). He spoke about the International situation of newspaper publishing (audience and circulation trends, trends in audience media consumptions, newsroom strategies in a multimedia environment (Newsroom 1.0 to 3.0), lessons learned and critical success factors etc.
The lecture was followed by a very interesting Q&A discussion. Among the 40 participants of the event were representatives of mass media, NGOs, Universities, international organizations etc.
The Swedish expert was in Armenia from May 28 to June 3, 2012. The purpose of his visit was to conduct trainings on Business Model Development assistance for two popular Armenian media outlets (Aravot Daily and Hetq Online). He conducted 3 day long trainings on convergent newsroom management in each organization, met with the executives of the newsrooms (newspapers), editors in chief, deputy editors, section heads (news, economics, sport, features etc.), picture desks, head of online, head of IT of both organizations.
Local media (Mediamax media company, Ardarutyun.am ) interviewed Mr. Pascal for their outlet, among them the Media.am journalist.